More than tattoo aftercare; a Story Told on Skin
Tattoos aren’t just ink. They’re memories, transformations, and self-expression—etched onto your skin, shaping who you are. Like pages in a scrapbook, every tattoo marks a moment, a version of yourself, a part of your evolving story.
But when we looked at the tattoo aftercare market, we saw a problem.
Most aftercare products feel outdated—packed with chemicals, sticky formulas, and designed with a one-dimensional view of tattoo culture. But tattoos have evolved. They’re no longer just about rebellion—they’re fashion, art, identity.
We saw the shift happening—more people embracing tattoos as a form of self-expression that’s personal, stylish, and deeply meaningful. Yet, the market was still dominated by aftercare products that didn’t reflect this.
We knew tattoo care could be better—cleaner, simpler, and designed for those who care about their ink the way they care about their skin.
Our Story
Our founder, Luke, isn’t new to shaking up the skincare world. Before For Another Self, he created Willow by the Sea, a 100% certified organic, waterless skincare brand born from frustration with greenwashing—where brands label themselves as "natural" while still using hidden synthetics and fillers. Today, Willow by the Sea is trusted by over 150,000 people across Australia and worldwide.
With For Another Self, Luke set out to do the same for tattoo aftercare—bringing real, organic, and truly clean skincare to those who care about their ink as much as they do their skin.
We believe tattoo care should be:
100% Organic & Small-Batch
No fillers, no synthetics, no greenwashing—just pure, skin-loving ingredients. Every product is handcrafted in Australia in small batches for quality you can trust.
For the Skincare-Conscious
We see tattoos as part of skincare, not just aftercare. Our formulas are lightweight, non-greasy, and deeply nourishing, blending premium skincare with tattoo care.
A Brand That Gets You
We’re not clinical, not outdated, and definitely not stuck in the old-school, hyper-masculine world of tattoo care. Our scrapbook-inspired branding reflects creativity, individuality, and a laid-back approach to self-expression.
Inclusive, Not Exclusive
Whether you have one tattoo or full-body ink, we’ve created a brand that feels like you. No clichés, no rebellion-for-the-sake-of-it—just effortless, high-quality care.
A Sensory Experience
Tattoo care should be something you enjoy, not a chore. Our signature scents—Bergamot & Lime, Mandarin & Lime, and Cedarwood & Bergamot—transform skincare into a ritual that enhances both ink and experience.
Rooted in Authenticity
At For Another Self, authenticity isn’t just a buzzword—it’s the foundation of everything we do. From the organic ingredients in our products to the way we communicate with our audience, we are committed to keeping things real. This pillar is about embracing who you are, without compromise, and offering products that mirror that honesty. We celebrate the raw beauty of individuality and self-expression.
WHAT YOU’LL EXPERIENCE
Using For Another Self isn’t just about keeping your ink hydrated, smooth, and vibrant—it’s about embracing every version of yourself along the way.
Our products make tattoo care simple, effective, and part of your everyday skincare ritual. Because your tattoos are more than ink—they’re pages in your story, and they deserve the very best.
Welcome to For Another Self.
